Releasing great music is only half the battle. Without effective promotion, even the best songs can go unheard. Here are proven strategies for promoting your music in Nigeria in 2026.

Playlist Pitching

Getting on playlists is one of the most effective ways to increase streams.

Spotify Playlists

• Submit unreleased music through Spotify for Artists (at least 7 days before release)
• Target both editorial and user-generated playlists
• Target curator-run playlists in your genre

Social Media Marketing

Instagram and TikTok

• Create short, engaging clips from your music
• Use trending sounds and hashtags
• Post consistently — at least 3-5 times per week
• Engage with your audience through comments and DMs

WhatsApp

• Share your music links on your status
• Create broadcast lists for new release announcements

Radio Plugging

Radio is still massive in Nigeria. Getting your music on stations like Cool FM, Beat FM, Soundcity Radio, Naija FM, Wazobia FM, and Ray Power. ORB Entertainment offers radio plugging services.

Blog and Press Coverage

Submit your music to Nigerian music blogs like BellaNaija Music, NotJustOk, tooXclusive, and The Native.

Influencer Marketing

Partner with social media influencers to create content using your music, particularly on TikTok and Instagram Reels.

Music Videos

Visual content dramatically increases engagement. Upload to YouTube and share clips across social media.

Pre-Save Campaigns

Use ORB Entertainment's Release Links feature to create pre-save links before your release date.