Pay once — prepaid
Pay the displayed campaign amount, including its fee, before submission. The campaign uses that funded media budget. There are no automatic card refills on a prepaid campaign.
Music Promotion with Instagram, Facebook and YouTube Ads
Reach potential listeners with music promotion campaigns on Instagram and Facebook through Meta, or on YouTube through Google. Built for independent African artists: choose your audience, creative, budget and schedule, use supported local-currency checkout, and follow reported campaign results in one workspace.
Your campaign, your choicesMeta or YouTube
Where
Facebook, Instagram or YouTube
Payment
Supported local currency
Your choices
Audience, budget and dates
Results
See performance in one place
Made for independent African artists. Managed Meta and Google/YouTube campaigns are available on every ORB plan.
Clear campaign reporting
See how your promotion performs.
Follow provider-reported reach, impressions, clicks, spend, and daily performance from your ORB workspace.
Campaign results
Afterlight · Managed Meta campaign
162,330
Impressions
155,693
People reached
8,325
Link clicks
$48.37
Media spend
Daily link clicks
Provider-reported performance
Click-through rate
5.13%
Provider-reported campaign activity.
Made to remove the barriers
Reach your audience without building an ads team.
You bring the music or content. Choose a platform, audience, budget and schedule in one workspace. Checkout in a supported local currency, then return to the same place to follow your campaign and results.
Pay without a dollar card
See your budget during setup and pay in a supported local currency at checkout.
Choose your platform
Reach people on Facebook and Instagram through Meta, or on YouTube through Google.
Choose your audience
Select the locations and age range you want your ad to reach.
Set your spend and dates
Pick a media budget and decide when your campaign should run.
Bring your content
Add the music link, images, video or Instagram content that fits your campaign.
See results in one place
Follow campaign status and provider-reported performance from your account.
Campaign payment policy
Choose how your ads are funded.
ORB offers two campaign funding options: pay the full campaign amount upfront, or fund the first portion by card and authorize later card refills where supported by the checkout country, payment provider and card. If automatic refills are not available for your checkout, you can still choose prepaid funding. The selected media budget is shown in USD, and the actual checkout currency and amount are shown before payment.
Budget minimums, available ranges and fees depend on the platform and campaign setup. Your current quote and full payment total are shown before you authorize payment.
Fund as you go — automatic refills
With an eligible card, pay for the first portion and authorize later refills at checkout. The first funding and refill amount follow your daily media budget. Before paying, you see the maximum for all actual card debits, including the first charge, fees and currency conversion. You can disable future refills in Campaign settings.
What makes a refill happen?
An automatic refill is triggered by the remaining funded media balance, not by the time of day. Its default and minimum trigger is 30% of the daily USD media budget: $3 for a $10/day budget or $30 for a $100/day budget. The trigger is separate from the amount charged for each refill and from the maximum total card debits.
After your ads are submitted and approved, you can change the trigger at or above that minimum in Campaign settings, even after a previous refill. A higher trigger can mean a charge soon if the remaining funded balance is already low. Provider spend reports can lag, so a charge may not occur at the exact balance. Changing the trigger never raises your refill amount or total charge limit.
You see and authorize the first payment and maximum card charges before paying. Automatic refills only use a campaign-specific card authorization; if your card cannot support it, choose prepaid funding.
How it works
From your idea to a live ad, in one place.
Start with your music and creative. Choose the audience and spend that work for you.
01
Pick a platform
Choose Meta for Facebook and Instagram or Google for YouTube, then select your campaign goal.
02
Build your ad
Add your song or content, choose an audience, set a budget and pick your dates.
03
Pay and submit
Check the total and pay through supported local-currency checkout. Your campaign is reviewed before it goes live.
04
Follow your results
See campaign status and results reported by Meta or Google in your account.
Promote the music you want people to hear.
Choose a release in your ORB catalog or add a link to music you released elsewhere. For Meta, you can also promote a connected Instagram post or send people to your Instagram profile.
Show the content behind your music.
Add images, short videos or a connected Instagram post for Meta. For YouTube, use a public or unlisted video. Pick the content that best introduces your music to new people.
Built for African creators
Make your next campaign easier to launch.
You should not need a separate dollar card or an expensive technical team just to get your music in front of people. Create, pay for and track ads across Meta or YouTube from one account.
Choose the platform and audience that fit your music
Pay through supported local-currency checkout
Use your music, videos, images or Instagram content
See campaign progress and provider-reported results
Questions, answered
What you need to know before you start.
Choose Meta to advertise on Facebook and Instagram, or choose Google/YouTube for video ads on YouTube. You select the platform when you create your campaign.
No separate dollar card is needed. Your media budget is shown in USD during setup, and checkout offers a supported local currency for your account. Available payment methods depend on your country.
Promote a music release on ORB, a song released elsewhere with a public link, or your connected Instagram post or profile when you choose those Meta campaign goals.
Available media budgets, minimums and fees can vary by platform and campaign setup. Choose a budget and run time in campaign setup, then review the current quote and payment total before checkout.
Your campaign is reviewed before it goes live. If anything needs updating, you can correct the details. Once it is running, see its status and provider-reported results in your account.
Choose prepaid funding to pay for the campaign upfront, including the displayed fee, with no automatic refill charges. When your checkout country, payment provider and card support automatic refills, the first media funding and applicable fee are charged at checkout, then further authorized card charges can be made as funded media runs low. You see the actual checkout amount in the supported local currency before paying.
It is based on remaining funded USD media balance, not a clock time. The default trigger is 30% of the daily media budget: $3 remaining for a $10/day campaign or $30 for a $100/day campaign. Provider spend reporting can be delayed, so a charge is not guaranteed at the exact balance. The refill amount and maximum total card debits are separate limits shown for authorization before checkout.
After the ads are submitted and approved, you can change the trigger in Campaign settings, including after a previous refill. A trigger cannot be below 30% of the daily USD media budget: on a $10/day campaign, $2 is not allowed, but $5 can be saved. On a $100/day campaign the minimum is $30. You must confirm the change; a higher trigger may cause a card charge soon if the funded balance is already low.
Before checkout, you authorize the first funding, refill amount and maximum total actual card debits, including the first charge, fees and currency conversion. Refills cannot exceed that cap or the campaign media target. You can disable future automatic refills in Campaign settings; that does not undo charges already made. Changing the balance trigger does not change the refill amount or total charge cap.
How to plan Instagram ads for music promotion
Choose the release, public music link, connected Instagram post or profile you want to promote. Match the image or video to that destination, choose relevant locations and audience interests, and set a budget you can sustain. ORB reviews campaigns before activation; an ad purchase does not guarantee followers, streams or playlist placements.
YouTube music advertising: measure the campaign, not assumptions
Prepare a suitable YouTube video and targeting for your campaign. Review provider-reported spend and the results available for the campaign objective. Ad clicks and video views are not the same as verified music streams or royalty earnings. Prepaid funding and optional eligible card refills have different payment rules; review the full quote and limits before checkout.
Your next audience is waiting. Start your campaign.
Choose your platform, set your budget and put your music in front of more people.
Create an ORB account