How to Create a Pre-Save Link

A pre-save link lets fans save your song before it drops so it lands in their library automatically on release day. That early signal boosts first-day streams and helps you reach Spotify's Release Radar. ORB's pre-save and smart links come with paid plans and take minutes to set up.

Steps to create a pre-save link

Set up a pre-save campaign before your release goes live:

1. Schedule your release on a paid plan: Submit your release through ORB with a future date, at least two to three weeks ahead. Pre-save links are available on the Artist and Label & Team plans.

2. Generate your smart link: From your release, create a pre-save smart link. It gives fans one landing page to pre-save on Spotify, Apple Music and more.

3. Customise the landing page: Add your cover art and artist name so the page matches your branding and looks professional when shared.

4. Share everywhere before release day: Post the link in your bio, stories, WhatsApp and email so fans can pre-save in the run-up to launch.

5. Release day auto-add: When your song goes live, it's automatically added to the libraries of everyone who pre-saved, driving streams in the first crucial hours.

Why pre-saves matter for your launch

Spotify's algorithm pays close attention to what happens in the first 24 hours of a release. Pre-saves convert into instant streams and saves the moment your song drops, which signals momentum and improves your chances of landing in Release Radar and Discover Weekly.

Pre-save links also let you build an audience before release day instead of starting from zero. A single smart link works across platforms, so you promote one URL everywhere and fans choose their preferred service — far more effective than asking people to search for you on launch day.

What you get with ORB smart links

One link, every platform: A single smart link lets fans pre-save on Spotify, Apple Music and choose their preferred service.

Branded landing page: Your cover art and artist name make the page look professional and on-brand.

Release-day momentum: Pre-saved songs auto-add to libraries at launch, boosting first-day streams and playlist chances.

Included on paid plans: Pre-save and smart links come with the Artist (₦5,000/mo) and Label & Team (₦8,000/mo) plans.

What is a pre-save link? It's a link that lets fans save your unreleased song in advance. When the song drops, it's automatically added to their library, driving streams in the first hours — which helps with Spotify's Release Radar.

When should I share my pre-save link? Start two to three weeks before release day so you have time to build momentum. Submit your release on ORB with a future date to generate the link in time.

Is a pre-save link free on ORB? Pre-save and smart links are included on ORB's paid plans — the Artist plan (₦5,000/month) and Label & Team plan (₦8,000/month).

Does a pre-save link work on Apple Music too? Yes. ORB smart links work across platforms, so fans can pre-save on Spotify or add on Apple Music from a single page.