A pre-save campaign is one of the most effective ways to give your release a strong first day. Here's what it is and why it matters. ## What Is a Pre-Save? A pre-save lets fans save your upcoming song to their library *before* it's released. The moment your track goes live, it's automatically added to their Spotify or Apple Music library — and many platforms notify them. ## Why Pre-Saves Matter - **First-day streams** — Pre-saved tracks generate immediate plays on release day, which signals momentum to the algorithm. - **Algorithmic boost** — Strong day-one engagement increases your chances of landing on Release Radar and Discover Weekly. - **Fan data** — Pre-save campaigns let you collect fan emails so you can market directly to your audience for future releases. ## How Pre-Saves Work on ORB With a paid plan, ORB lets you generate **pre-save and smart links** for your upcoming release. Share one link across social media, and fans can pre-save on their platform of choice. After release, the same link becomes a live smart link pointing to every store. ## How to Run a Great Pre-Save Campaign 1. **Set your release date** and generate your pre-save link 1–3 weeks early. 2. **Tease the song** — Share snippets on TikTok, Reels, and Shorts with the pre-save link in your bio. 3. **Give fans a reason** — Behind-the-scenes content, countdowns, and exclusive previews drive sign-ups. 4. **Collect emails** so you can re-engage fans on every future drop. Start building anticipation for your next release with ORB Entertainment — orbentertainment.live/distribute.