If you've ever distributed music, you've probably seen the term UPC — but what is it, and why does every release need one? Here's a simple explanation.

What Is a UPC Code?

A UPC (Universal Product Code) is a unique barcode that identifies an entire release — a single, EP, or album — across every store and streaming platform. Think of it as the ID number for your release as a product.

This is different from an ISRC, which identifies each individual track. A release has one UPC, and each song within it has its own ISRC.

Why Do You Need a UPC?

• Stores require it — Platforms like Spotify, Apple Music, and Audiomack use the UPC to catalog and track your release.
• Sales & chart tracking — UPCs allow your sales and streams to be counted toward charts and analytics services.
• Royalty accounting — Earnings are tied to the UPC so the right money reaches the right release.

Do I Have to Buy a UPC?

No. ORB Entertainment automatically generates a free UPC for every new release you distribute. You don't need to purchase one separately or register with a barcode agency.

If you already have a UPC from a previous distributor, you can enter it manually to keep your release history consistent.

UPC vs ISRC at a Glance

| Code | Identifies | Example |

|------|-----------|---------|

| UPC | The whole release | One album = one UPC |

| ISRC | A single track | Each song = its own ISRC |

Every release you distribute through ORB gets both codes generated automatically — at no extra cost. Start distributing at orbentertainment.live/distribute.