Short-form video is now one of the most powerful discovery engines in music. A single viral clip on TikTok, Instagram Reels, or YouTube Shorts can turn an unknown song into a global hit overnight. Here's how to get your music onto these platforms — and how to earn from it. ## How Your Music Gets onto TikTok & Instagram When you distribute a release through ORB Entertainment, your song is automatically delivered to the music libraries used by TikTok, Instagram, and Facebook (Reels and Stories). Once live, anyone can search for your track and use it in their videos. You don't need to upload anything separately — simply selecting these stores during distribution is all it takes. ## How You Earn from Short-Form Video TikTok and Meta pay royalties into a pool based on how often songs are used and viewed in videos. Those earnings are reported to ORB and credited to your wallet, just like streaming royalties. The more your sound is used, the more you earn. ## Tips to Go Viral with Your Release - **Lead with a hook** — The most-used 15 seconds of your song should be instantly catchy. Many creators only use the chorus or a memorable line. - **Start a challenge or trend** — Pair your song with a dance, transition, or meme format and encourage fans to recreate it. - **Time your release** — Submit a few days early so the sound is live and searchable before you start promoting. - **Pin your own video** — Create the first video using your sound so others can find the original. ## Pre-Release the Sound With ORB's pre-save and smart release links, you can build anticipation before launch so fans are ready to create the moment your track drops. Distribute your music to TikTok, Instagram, YouTube Shorts and 150+ platforms with ORB Entertainment — sign up free at orbentertainment.live/distribute.