What makes a release graphic useful

A graphic should make the artist, release title, date and next action easy to understand at a glance. Use a strong approved cover or artist-provided image, preserve important details, and adapt the composition to feed, story or teaser dimensions rather than stretching one file everywhere.

ORB promotional graphics derive from artist-provided release assets. They are not a promise of original photography, a substitute for rights clearance, or a license to use third-party images. Confirm that the cover, portrait, logo, typography and any featured person's likeness are cleared before downloading or sharing the result.

Create a social promotion graphic

Start with an approved release and a specific communication goal.

1. Approve the release assets

   Use the final cover, artist image or other assets you own or have permission to use. Check names, title, date and featured artists against the release metadata.

2. Choose the message

   Decide whether the graphic announces a date, points to a live release, highlights a video or supports a campaign. Keep one clear call to action.

3. Select a format and style

   Choose a feed post, Story or teaser layout that suits the platform. Check contrast and legibility on a small phone screen.

4. Review the generated design

   Inspect crops, spelling, logos, faces, colors and metadata. Fix anything inaccurate or visually misleading before export.

5. Download and publish thoughtfully

   Use the available download or sharing tools, add accessible caption context, tag collaborators accurately and point fans to a working release link.

Useful graphic-workflow features

• Release-aware metadata

  Designs can reflect approved release information instead of requiring every title and date to be typed from memory.

• Multiple social formats

  Prepare layouts for common feed, Story and teaser use cases, then review each crop independently.

• Designer styles

  Explore a consistent visual direction while keeping the artist's provided assets central to the communication.

• Preview and download

  Review the final composition before downloading, then keep a copy of the approved asset with the campaign files.

• Rights-aware publishing

  The artist still verifies permissions and platform rules for every source image, logo, face and recording used.

Frequently Asked Questions

Where do ORB promotional graphics get their images?

ORB promotional graphics derive from artist-provided release assets and approved release metadata. Artists must have permission to use every supplied image, logo, likeness and other source element.

Can I use one graphic for every social platform?

You can reuse a visual direction, but formats and crops differ. Review feed, Story and teaser versions separately so text and important artwork remain visible.

Can promotional graphics guarantee more streams?

No. A polished graphic can make a message clearer, but it cannot guarantee reach, streams, followers or revenue. Results depend on content, audience, timing, platform distribution and the call to action.

What should a release announcement graphic include?

Usually include the accurate artist name, release title, date or availability status, approved artwork and one clear next action such as visiting a release link.

Can I use graphics in paid advertising?

Potentially, if the assets are rights-cleared and meet the destination platform's advertising rules. ORB-managed Meta and Google campaigns are prepaid and have their own eligibility and scope.