How to launch an ORB promotion campaign

Build a clear campaign brief, then let ORB handle review and Meta campaign management:

1. 1. Choose the release to promote

   Start with the artist and release you want the campaign to support, then decide what action you want interested listeners to take.

2. 2. Set your budget and duration

   Choose the amount you want to spend and the campaign dates that fit your release plan. You control these selections before submitting the request.

3. 3. Select a destination

   Provide the public destination you want the campaign to send people to, such as an eligible release or landing page, so the campaign has a clear next step.

4. 4. Define audience and locations

   Select the audience and geographic locations that fit your music and goals instead of paying to reach an undefined general audience.

5. 5. Choose your creative

   Select the approved image, video or eligible Instagram media that should represent the campaign. Strong creative should match the artist, release and destination.

6. 6. Submit for review

   ORB reviews the campaign details and creative before launch, then manages the campaign through Meta. A request may need changes before it is ready to run.

7. 7. Follow results in your dashboard

   Use ORB's campaign results dashboard to review performance reported directly by the advertising provider.

Artist choices, backed by managed execution

A useful promotion campaign starts with choices that reflect the artist's actual release strategy. ORB does not force one budget, timeline or audience onto every artist. You shape the brief by selecting the spend, duration, destination, audience, location targeting and creative that make sense for your campaign.

After submission, ORB reviews the request and manages the Meta campaign. That combines artist context with managed execution while keeping the campaign details and reported results visible in one place. Instagram media can be selected as creative when it is eligible, but ORB does not offer TikTok ad delivery through this campaign service.

Promotion gives artists a managed way to support release discovery across eligible advertising networks while keeping campaign setup, review and reporting in one ORB workspace.

What an ORB promotion campaign includes

• Artist-selected campaign scope

  Choose your own budget, duration and destination around the release and goals you want to support.

• Audience and location targeting

  Define who the campaign should reach and the locations that are relevant to your music.

• Flexible creative selection

  Choose approved campaign creative, including eligible Instagram media, instead of relying on a generic asset.

• ORB-managed Meta campaigns

  ORB reviews the request and manages campaign setup and delivery through Meta.

• Results dashboard

  Review provider-reported campaign performance from your ORB dashboard.

• Available on every plan

  Artists on every ORB subscription plan can purchase a promotion campaign; it is not restricted to a premium distribution tier.

Frequently Asked Questions

Can I choose my campaign budget and duration?

Yes. You select the budget and duration that fit your release plan before submitting the campaign to ORB for review.

Can I choose where the campaign sends people?

Yes. You select the public campaign destination, along with the audience and location targeting. ORB reviews the complete request before managing the Meta campaign.

Can I use Instagram media as campaign creative?

Eligible Instagram media can be selected as creative, alongside other approved images or videos. ORB reviews the creative and campaign details before launch.

Which advertising networks does ORB support?

Choose Meta for managed ads across Facebook and Instagram, or Google for managed video ads on YouTube. TikTok ad delivery is not currently included.

Which ORB plans can purchase a campaign?

Promotion campaigns are available for purchase on every ORB subscription plan, so access is not limited to a particular paid distribution tier.