TikTok is a major short-form discovery platform, while Boomplay is a major on-demand streaming service in Africa. For artists targeting African audiences, getting your music on these platforms is essential. ## Why TikTok and Boomplay Matter ### TikTok - One of the most popular music platforms across Africa - Short-form videos can introduce songs to large audiences - Strong hip-hop, Afrobeats, Amapiano, and R&B communities - Music-library royalties depend on qualified video usage and licensing terms - Millions of monthly active users across the continent ### Boomplay - Africa's largest music streaming platform - Over 90 million monthly active users across Africa - Pre-installed on many African smartphones (Transsion/Tecno devices) - Growing premium subscriber base ## How to Get on Both Platforms ### Through ORB Entertainment 1. Sign up at orbentertainment.live/distribute 2. Upload your release 3. Submit — your music is delivered to both TikTok and Boomplay, plus 150+ other platforms ### Can I Upload Directly? - **TikTok**: Artists can post videos directly, but distributor delivery is what places an official track in TikTok's searchable music library - **Boomplay**: You can upload directly via their artist portal, but only to Boomplay Using ORB Entertainment gives you the advantage of distributing to ALL platforms simultaneously. ## Tips for Success on African Platforms 1. **Focus on trending genres** — Afrobeats, Amapiano, Highlife, and Bongo Flava do exceptionally well 2. **Engage with the community** — Both platforms have social features 3. **Time your releases** — Consider peak listening hours in your target markets 4. **Cross-promote** — Share your links alongside Spotify and Apple Music ## Earning Potential Boomplay streaming royalties vary by listener and market. TikTok does not have a fixed per-stream rate: music-library earnings depend on qualified video uses, views, territory, and current licensing terms. Distribute your music to TikTok, Boomplay, and 150+ platforms with ORB Entertainment. It's free to start.