TikTok is a major short-form discovery platform, while Boomplay is a major on-demand streaming service in Africa. For artists targeting African audiences, getting your music on these platforms is essential.

Why TikTok and Boomplay Matter

TikTok

• One of the most popular music platforms across Africa
• Short-form videos can introduce songs to large audiences
• Strong hip-hop, Afrobeats, Amapiano, and R&B communities
• Music-library royalties depend on qualified video usage and licensing terms
• Millions of monthly active users across the continent

Boomplay

• Africa's largest music streaming platform
• Over 90 million monthly active users across Africa
• Pre-installed on many African smartphones (Transsion/Tecno devices)
• Growing premium subscriber base

How to Get on Both Platforms

Through ORB Entertainment

1. Sign up at orbentertainment.live/distribute
2. Upload your release
3. Submit — your music is delivered to both TikTok and Boomplay, plus 150+ other platforms

Can I Upload Directly?

• TikTok: Artists can post videos directly, but distributor delivery is what places an official track in TikTok's searchable music library
• Boomplay: You can upload directly via their artist portal, but only to Boomplay

Using ORB Entertainment gives you the advantage of distributing to ALL platforms simultaneously.

Tips for Success on African Platforms

1. Focus on trending genres — Afrobeats, Amapiano, Highlife, and Bongo Flava do exceptionally well
2. Engage with the community — Both platforms have social features
3. Time your releases — Consider peak listening hours in your target markets
4. Cross-promote — Share your links alongside Spotify and Apple Music

Earning Potential

Boomplay streaming royalties vary by listener and market. TikTok does not have a fixed per-stream rate: music-library earnings depend on qualified video uses, views, territory, and current licensing terms.

Distribute your music to TikTok, Boomplay, and 150+ platforms with ORB Entertainment. It's free to start.